Three decades ago BMW launched the GS Experience bike which was a brand-new area for the German firm as well as a brand-new breed of motorbike for the world. However the Experience bike never ever really took off up until the late 90’s when various other bike makers followed suit as well as created their own crossbreed Journey models to take on an enhancing foothold that BMW were getting in the crossbreed market with their GS1150 AND ALSO R1200GS and also Journey design bikes. Up until that factor ‘route’ bikes were the only actual choice to roadway ‘naked’ bikes and also ‘cruisers’ which commanded worldwide bike markets. Honda after that produced the Varadero and also Suzuki released the Vstrom, 2 really trustworthy equipments with mass allure. KTM came on board with the 990 variation and also the Victory Tiger 955 was released to straight take on the established off roadway Journey bikes. Their later Tiger 1055 has caught the imagination and bank account of many birthed once more bikers.
There is one item of unintentional advertising and marketing that occurred in the very early component of the new century and that was a television program called ‘The Lengthy Method Across’ in which Ewan McGregor and also Charlie Boorman rode two BMW R1150GS bikes throughout Europe for a TV traveling docudrama. It was followed with another trip going southern, the ‘Long Way Down’ where they took a trip from Scotland to Australia on two BMW R1200GS bikes. These 2 programs projected the BMW bikes to world fame and also sales raised past BMW’s desires.
Now most motorcycle producers are checking out the Adventure market with passion as well as most will certainly have their very own ADV specification bike in the showrooms, on the assembly line. The crossbreed market currently stands for the most significant sales figures worldwide with BMW holding the golden egg in their GS range of bikes.
